Netflix has appointed Ghanaian-American marketing executive, Bozoma Saint John, as its new Chief Marketing Officer, to replace outgoing CMO, Jackie Lee-Joe, who had only taken up the role last year but is now leaving amicably as a result of personal reasons.
Saint John joins the streaming giant boasting a near twenty-year career incorporating senior roles at Apple, Uber, and Pepsi-Cola; most recently working as Chief Marketing Officer at entertainment agency, Endeavor, since 2018.
Speaking on the appointment, Ted Sarandos, Netflix’s Chief Content Officer said “Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone. As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers.”
Saint John’s new remit will see her takeover responsibility of marketing an international juggernaut that reaches an audience of somewhere in the region of 183 million subscribers.
“I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being. I feel honoured to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future” she said.
The appointment comes as corporations are being forced globally to confront the reality of the lack of representation of black executives at board level.
(This article first appeared in The West African Times)