Community Manager/Digital Marketing Strategist – Africa

    Binance

    Please note, all positions at Binance require relevant experience. Applications without required experience will not be considered.

    Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money for people around the world.

    Are you looking to be a part of one of the most influential companies in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

    Binance is looking for Digital Marketing with a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution while supporting our online presence on Social media and chat platforms.

    Responsibilities

    • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
    • Analyze web traffic metrics and suggest solutions to boost web presence
    • Design, build and maintain our social media presence
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Plan, execute, and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnels
    • Collaborate with agencies and other vendor partners
    • Evaluate emerging technologies
    • Provide thought leadership and perspective for adoption where appropriate

    Requirements

    • BS/MS degree in marketing or a related field
    • Proven working experience in digital marketing
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Solid knowledge of website analytics tools (e.g., Sensor, Google Analytics, NetInsight, Omniture, WebTrends)
    • Working knowledge of ad serving tools (e.g., DART, Atlas)
    • Experience in setting up and optimizing Google Adwords campaigns

    Conditions

    • Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
    • Fast moving, challenging and unique business problems
    • International work environment and flat organisation
    • Great career development opportunities in a growing company
    • Possibility for relocation and international transfers mid-career
    • Competitive salary
    • Flexible working hours, Casual work attire